When displaying such advertising

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They have up to searches per month are long and are characterized by specifics. They use properties regional reference for example .Buy a red winter coat in moscow inexpensively.; mid frequency. The number of requests is from to per month depending on the area. They have an average length but are quite accurate .A soccer ball for a child. Or .Summer flowers for a country house.; high frequency over per month. The most .Mon short with a minimum of specifics. In advertising expensive associated with high .Petition .Women’s t shirt. Or .Country bushes. A separate classification is performed based on user intent. The transactional group includes.

Mercial words .Buy.Order.Price. Separately – information requests .Instructions.How to do.What to choose. Similar ones. In advertising .Munications hot requests are distinguished indicating a desire to perform a conversion action as well as Mobile App Development Service cold ones the user is interested but chooses and does not yet plan a transaction. How yandex.Direct workshow yandex.Direct works contextual ads are displayed taking into account the meaning that the user attaches to the search phrase.



After the search results are generated relevant pages are displayed the first places are advertisements. A click on an ad entails debiting money from the advertising account bids are formed in an auction format taking into account the region popularity of the phrase niche and other criteria . Separately – ads in contextual media networks which include partner sites and services.  not only requests are important but also user history visits views interests account information etc. If the user was browsing an online store selling clothes and perfumes he will see corresponding ads on other sites included to the network.